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Alpha Bank TV Spot


From today onwards, a very special commercial for Alpha Bank will be shown on Romanian television. The advertisement was produced by Sinners Domino Entertainment in collaboration with the Bucharest-based production company Multi Media at the start of the month.

Dominoes as an advertising USP
The commercial tells the story of a young family man who builds the Eiffel Tower out of dominoes for his wife only to surprise her the next morning with tickets for a flight to Paris. It promotes the bank’s loan offers, which can “make all dreams come true”. To make its project a success, Alpha Bank relied on the originality of such a commercial, which represents a truly unique marketing method in the world of advertising and therefore captures viewers’ attention in its own special way.

The highlights:

  • A commercial for a Romanian bank
  • An attention-grabbing chain reaction
  • Dominoes as a brand ambassador
Client: Alpha Bank Romania
Industry: Banking
Production: Alpha Bank Domino TV Advert in Bucharest
Task: To produce a domino chain reaction for a TV commercial for the product campaign of the Alpha Progressive loan

To create a domino effect based on the precise requirements of the producer and the storyboard and provide comprehensive and detailed support and advice during filming









production days


domino experts

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