Alpha Bank TV Spot

25.09.2017

From today onwards, a very special commercial for Alpha Bank will be shown on Romanian television. The advertisement was produced by Sinners Domino Entertainment in collaboration with the Bucharest-based production company Multi Media at the start of the month.

Dominoes as an advertising USP
The commercial tells the story of a young family man who builds the Eiffel Tower out of dominoes for his wife only to surprise her the next morning with tickets for a flight to Paris. It promotes the bank’s loan offers, which can “make all dreams come true”. To make its project a success, Alpha Bank relied on the originality of such a commercial, which represents a truly unique marketing method in the world of advertising and therefore captures viewers’ attention in its own special way.

The highlights:

A commercial for a Romanian bank
An attention-grabbing chain reaction
Dominoes as a brand ambassador

Client:	Alpha Bank Romania
Industry:	Banking
Production:	Alpha Bank Domino TV Advert in Bucharest
Task:	To produce a domino chain reaction for a TV commercial for the product campaign of the Alpha Progressive loan
Solution:	To create a domino effect based on the precise requirements of the producer and the storyboard and provide comprehensive and detailed support and advice during filming