Aiming to break the world record with a chain reaction of book dominoes

Announcement: Frankfurt Book Fair World Record Event 2015


This Wednesday, the opening event of the Frankfurt Book Fair will feature an extraordinary world record attempt: Sinners Domino Entertainment is organising a chain reaction using 10,000 Guinness World Records books as dominoes.

A new challenge: ‘book dominoes’
The Hesse-based domino experts are working on the record attempt together with the Frankfurt Book Fair, the Hoffmann und Campe Verlag publishing house and Guinness World Records. Their aim: to beat the world record for book dominoes of 9,862 books, which was recently set in Japan. “Together with my entire team, I am looking forward to the challenge of bringing a world record for domino books to Germany. After toppling more than half a million ordinary dominoes back in August, setting up these 10,000 books is a brand-new adventure for us”, explains Patrick Sinner, who is overseeing the project on behalf of Sinners Domino Entertainment.

A dramatic book presentation
From the point of view of the Frankfurt Book Fair, the upcoming record attempt is already a huge marketing success: “A perfect example for presenting books on what is the largest platform for books in the world”, exclaims Markus Gogolin, Head of Marketing and Communications. Daniel Kampa from the publisher Hoffmann und Campe adds: “The Frankfurt Book Fair is the largest book fair in the world and the Guinness World Records is the best-selling annual in the world. These two records are now coming together and if everything goes as planned, they will soon create a third. Everyone at our publishing house is keeping their fingers crossed.” The official Guinness World Records adjudicator Seyda Subasi-Gemici will attend the event to check that all rules are adhered to and to confirm the record if successful.

The Frankfurt Book Fair will open its doors for the 67th time this coming Wednesday. Around 7,300 exhibitors from over 100 countries, more than 275,000 visitors, over 4,000 events, 9,000 journalists and more than 1,000 bloggers make the Frankfurt Book Fair the world’s largest trade fair in the world of publishing, year after year.

Event details:
Midday on Wednesday, 14th October 2015
Frankfurt Book Fair, Hall 6.3, north-east side, meeting point in the café
The Guinness World Records 2016 was published on 10th September by the Hoffmann & Campe publishing house.

The highlights:

  • SDE’s first world record event for a client
  • A world record attempt using book dominoes
  • 10,000 books constructed
  • The opening ceremony of the world’s largest book fair

More information and press coverage:

Boersenblatt (DE): 10.000 Bücher sollen kippen

Buch Markt (DE): Buchdomino-Weltrekord-Versuch auf der Frankfurter Buchmesse

Lesering (DE): Guinness World Records: Domino-Weltrekordversuch startet mit 10.000 Büchern



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