A chain reaction above the clouds
Bombardier Domino Spot Montreal
22.05.2017
In Montreal, Canada, a domino structure quite literally rose up above the clouds to promote the new Premier Cabin of the international aircraft manufacturer Bombardier.
Sinners Domino Entertainment used a total of 3,000 dominoes to create the structure for the shoot in a Bombardier Global 6000 aircraft to demonstrate the stability and tranquillity of this new aeroplane and to show off its new interior with a spacious layout. After being filmed in early May, the commercial recently celebrated its premiere at the European Business Aviation Convention and Exhibition in Geneva, Switzerland.
The highlights:
- Constructing a domino setup on an aeroplane
- Special challenges due to the filming location
- An advert for an international group
