A chain reaction above the clouds

Bombardier Domino Spot Montreal


In Montreal, Canada, a domino structure quite literally rose up above the clouds to promote the new Premier Cabin of the international aircraft manufacturer Bombardier.

Sinners Domino Entertainment used a total of 3,000 dominoes to create the structure for the shoot in a Bombardier Global 6000 aircraft to demonstrate the stability and tranquillity of this new aeroplane and to show off its new interior with a spacious layout. After being filmed in early May, the commercial recently celebrated its premiere at the European Business Aviation Convention and Exhibition in Geneva, Switzerland.

The highlights:

  • Constructing a domino setup on an aeroplane
  • Special challenges due to the filming location
  • An advert for an international group





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