Promotion of the Guinness World Records 2015 book

Frankfurt Book Fair Domino Logo 2014


At this year’s Frankfurt Book Fair, the publishing house “Hoffmann und Campe” presented the German edition of the Guinness World Records 2015. Sinners Domino Entertainment attended the launch and used more than 10,000 dominoes to recreate the logo of the record office.

Live construction in front of an audience
As a long-standing partner of Guinness World Records, Sinners Domino Entertainment supported the publishing house in its book promotion. On the Saturday of the Book Fair, interested visitors were given the opportunity to watch the construction of the British Record Office logo and ask the team questions about its record attempts and the new Guinness book. A total of 10,000 dominoes were used in the setup and successfully toppled at the exhibition stand.

An ambassador for Guinness World Records
“You don’t get the opportunity to showcase a project at the famous Frankfurt Book Fair every day. We are all the more pleased to welcome Hoffman und Campe Verlag as a new and valuable partner in promoting the latest edition of the Guinness World Records and to give the visitors the opportunity to talk to world record holders themselves”, says Patrick Sinner, Managing Director of Sinners Domino Entertain and a Guinness World Records Ambassador, summarising the project.

The highlights:

  • A logo for Guinness World Records
  • More than 10,000 dominoes constructed
  • Live construction in front of an audience at the Frankfurt Book Fair
  • A promotional event for the Guinness World Records 2015

More information and press coverage:

Hoffmann und Campe (DE): Guinness World Records auf der Frankfurter Buchmesse

Guinness World Records (DE): Das war die Frankfurter Buchmesse 2014




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